English advertising slogans in political and commercial spheres

Abstract

The article is devoted to the development and description of the classification, as well as the identification of the main speech technologies in the creation of advertising slogans in English-language media in four planes: (1) at the level of structural-semantic organization; (2) at the discursive-cognitive level of analysis of the advertising slogan; (3) at the level of the functional-pragmatic composition of the advertising message; (4) at the level of cultural-value meanings. The article presents a detailed analysis of the first two of the mentioned levels.