Philosophical Implications of Physical Understanding (Body) Culture

Abstract

Over the past decade, as traditional and new media and the blogosphere have increasingly engaged with the cult of body beauty, there has been a growing need to further develop philosophical concepts of body culture. Popular interests are not limited to diets and sports lifestyles; rather, the focus was on the virtual body shaped by the mass media. The efforts to "create" a beautiful (and real) body to present on Instagram are contributed by beauty industry professionals who offer a range of services to shape any body; Although virtual bodies are unlimited in their presentation, modern software filters are available to eliminate any shortcomings and highlight each advantage. A real person in this virtual environment often loses their individuality to become an "ideal carrier" of a set of optional body parts, including lips, eyes, noses, etc.; the human body is treated as an investment asset or frame with no inherent characteristics. Key words: physical culture, body culture, philosophy of physical culture, philosophy of physical activity, cult of physical beauty.