Job Passion and its Role in the Promotion of Green Innovation an Analytical Study of the Views of a Selected Sample of Employees at Noor Al Kafeel Company

Abstract

The research aims to analyze and understand the relationship between the independent variable, (job passion) with its dimensions (harmonious passion and obsessive passion) and the dependent variable (Green Innovation) with its dimensions (green design, green operations) from The problem was represented by the following question (What is the relationship between job passion and creative performance) and the importance of the clear role in enhancing Green Innovation was clarified and the research sample was represented by (164) respondents from employees as a community of (270) employees / Noor Al Kafeel Company by adopting the questionnaire form and using statistical tools including linear regression and correlation coefficient and a set of conclusions were obtained including (the existence of a major role for job passion in enhancing Green Innovation, meaning that the more awareness of job passion among employees in Noor Al Kafeel Company increases through employees' awareness of the existence of feelings of love and satisfaction in their work, the existence of self-identity in their work, and their feeling of enjoyment in their work, in addition to their awareness that their work enhances the possibility of contributing to decision-making, the more this leads to enhancing creativity Green) While the recommendations were (promoting values that encourage innovation and environmental protection, such as responsibility, cooperation, respect, critical thinking, and communicating effectively with employees about the importance of sustainability and the environmental achievements of the company).