Business Promotion: The Need to Implement Innovative Activities

Authors

  • Dilrabo Malikova PhD, Acting associate professor, Faculty of Banking and Financial Services, Samarkand Institute of Economics and Service, Samarkand, Uzbekistan
  • Almosjon Abdunasimov Student, Samarkand Institute of Economics and Service, Samarkand, Uzbekistan

Keywords:

innovations, business, companies, business promotion, product innovations, process innovations, service innovations, business model innovations, marketing innovations

Abstract

Innovations are essential for businesses to stay competitive, adapt to changing market conditions, and drive growth. By embracing innovation and fostering a culture of creativity and experimentation, businesses can unlock new opportunities, solve complex problems, and create value for customers, employees, and stakeholders. The article discusses the essence of innovation, the main types of innovation, analyzes and presents the importance of innovation in business promotion.

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Published

2024-04-30

How to Cite

Malikova, D., & Abdunasimov, A. (2024). Business Promotion: The Need to Implement Innovative Activities. Information Horizons: American Journal of Library and Information Science Innovation (2993-2777), 2(4), 154–156. Retrieved from https://grnjournal.us/index.php/AJLISI/article/view/4495

Issue

Vol. 2 No. 4 (2024): Information Horizons: American Journal of Library and Information Science Innovation

Section

Articles

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