Ways to Use Marketing Research in Enhancing the Range of Services in Hotels

Authors

  • A.Sh. Berdimurodov SamIES, associate professor of the "Tourism" department

Keywords:

Tourism, Accommodation

Abstract

Hotels should seek out data regarding the demographics, preferences, and needs of their target audience to create more tailored campaigns. Market research can be conducted through surveys, focus groups, or customer testimonials that help hotels gain a better understanding of their target market.

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Published

2024-01-31

How to Cite

A.Sh. Berdimurodov. (2024). Ways to Use Marketing Research in Enhancing the Range of Services in Hotels. Information Horizons: American Journal of Library and Information Science Innovation (2993-2777), 2(1), 256–259. Retrieved from https://grnjournal.us/index.php/AJLISI/article/view/3115

Issue

Vol. 2 No. 1 (2024): Information Horizons: American Journal of Library and Information Science Innovation

Section

Articles