Assessing the Impact of Current Business Practices on Value-Added Value Propositions
Keywords:
Value-added value propositions, Business practices, Customer insights, Personalization, Sustainability, Digital transformationAbstract
In today's dynamic business landscape, organizations face ever-increasing challenges in creating and maintaining a competitive advantage. One essential factor in achieving this advantage is the development and execution of value-added value propositions (VVPs). This scientific article explores the impact of current business practices on VVPs, examining the strategies and trends that shape these propositions and their implications for businesses in various industries.