Linguacultural Analysis of Language of Advertising in the English Language

Authors

  • Kobilova Aziza Baxriddinovna PhD, associate professor of Bukhara state university
  • Ruziyeva Dilrabo 2nd year master’s student at Bukhara state university

Keywords:

linguaculturology, advertising, national character, slogan, linguistic-stylistic analysis

Abstract

This article is dedicated to the study of advertising discourse in the American variant of the English language. Advertising is a reflection of the culture of a country, its mentality, and national character, in which all socio-cultural phenomena are reflected. The study reveals not only the lingua-cultural features of advertising slogans, but also conducts their lingua-stylistic analysis with the aim of identifying the cultural characteristics of American society.

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Published

2024-01-29

How to Cite

Kobilova Aziza Baxriddinovna, & Ruziyeva Dilrabo. (2024). Linguacultural Analysis of Language of Advertising in the English Language. American Journal of Language, Literacy and Learning in STEM Education (2993-2769), 2(1), 432–435. Retrieved from http://grnjournal.us/index.php/STEM/article/view/2824

Issue

Vol. 2 No. 1 (2024): American Journal of Language, Literacy and Learning in STEM Education (2993-2769)

Section

Articles