Bozorova Viloyat Muzaffarovna, and Maqsudova Mohigul Usmonovna. “The Role of Word Play in Advertising Text”. American Journal of Language, Literacy and Learning in STEM Education (2993-2769), vol. 1, no. 9, Nov. 2023, pp. 587-91, http://grnjournal.us/index.php/STEM/article/view/1658.