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MIRZAEVA SHIRIN NODIROVNA; XUSHVAKOV JAHONGIR ASLIDDIN UGLI; ORTIQOV FARMONBOY RAXMON UGLI; MEXRIDDINOV FAHRIDDIN ASQAR UGLI. THE ROLE OF SOCIAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF THE SERVICE SECTOR: PROS AND CONS. AJPDIS 2024, 2, 248-258.