Concept of Advertising Activity and its Legal Essence

Authors

  • To'ychiyeva Bahora Otabekovna Master's student at the University of World Economy and Diplomacy
  • Raimova Nargiza Doroyevna Doctor of Sciences in Law, Professor of the Civil Law and International Private Law Department of the University of World Economy and Diplomacy

Keywords:

advertising activity

Abstract

Advertising activity is an integral part of today's economic processes, it is important as a means of conveying information about goods and services to a wide audience and promoting their sale. This article discusses the concept of advertising activity, its main features and legal aspects. Legal procedures and rules applied in the advertising process help to effectively manage relations between entrepreneurs and consumers. Advertising legislation is especially important for protecting consumer rights and ensuring fair competition.

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Published

2024-11-13

How to Cite

To’ychiyeva Bahora Otabekovna, & Raimova Nargiza Doroyevna. (2024). Concept of Advertising Activity and its Legal Essence. American Journal of Public Diplomacy and International Studies (2993-2157), 2(11), 74–78. Retrieved from http://grnjournal.us/index.php/AJPDIS/article/view/6128

Issue

Vol. 2 No. 11 (2024): American Journal of Public Diplomacy and International Studies

Section

Articles