The Role of Public Relations in Shaping Tourism Destinations: Strategies for Positive Perception

Abstract

This study examines the pivotal role of Public Relations (PR) in shaping tourism destinations, offering tailored recommendations for developed, developing, and less developed countries. Emphasizing distinctions in economic classifications, the research advocates sustaining sophisticated storytelling and digital engagement for developed nations, prioritizing community involvement and sustainable practices for developing countries, and leveraging authentic narratives in targeted campaigns for less developed countries. The findings aim to inform strategic PR deployment, fostering positive perceptions and sustainable growth in the global tourism landscape.