Factors Influencing the Performance of Tour Guides in Uzbekistan

Abstract

The tourism industry holds a crucial position in Uzbekistan's economic advancement, where the involvement of tour guides assumes paramount significance in ensuring top-notch tours and imparting enriched experiences to the visitors. The quality of tour guides' performance exhibits significant variability, thereby exerting a notable influence on tourist contentment and the frequency with which they undertake future tours. This present study endeavors to identify and analyze the various factors that exert an influence on the performance of tour guides in Uzbekistan. Specifically, the study seeks to shed light on the impact of such factors as their knowledge, communication skills, cultural sensitivity, attitude, and work experience on their overall performance. This study endeavors to investigate pertinent factors in order to offer valuable insights to tourism authorities which can be utilized to develop robust strategies aimed at enhancing the performance of tour guides and ultimately augmenting the overall tourism experience in Uzbekistan.

The main purpose of this thesis is analysing the factors influencing the performance of tour guides in Uzbekistan. The research objectives consist of a review of the literature on service quality and tour guide performance, challenges and problems they face during their tour. As tour guides are front line service providers, they play a main role at a destination. Considering these factors, this research paper illustrates the factors influencing the performance of tour guides in Uzbekistan by conducting survey among tour guides and providing the result and recommendations. Within this context, an online questionnaire form was distributed to tour guides in Uzbekistan who work in different regions of country.