Methods of Effective Use of Tourist-Recreational Resources In the Development of the Market of Tourism Services
Keywords:
recreational tourism, tourism and recreation value, cultural exchange, economic development, marketing tools for tourism, tourist destination growth, tourist and recreational resources, investment in tourism, tourism sector impact, tourism and public facilities.Abstract
This article explores the methods of effective use of tourist-recreational resources in the development of the market of tourism services. The study emphasizes the importance of recreational-tourism resources as the main initiators for tourist travel and a significant motive that stimulates tourist movement and consumption. Understanding, defining, and analyzing these resources is crucial for their effective utilization in developing tourism services. The economic impact of tourism, sustainability, and destination marketing are vital factors that contribute to the successful development of tourism services. Balancing economic growth with the preservation of cultural and natural resources is crucial for sustainable tourism development. Furthermore, the strategic marketing of tourism destinations and the consolidation of sustainability and competitiveness in tourism are essential for enhancing the effectiveness and efficiency of tourism businesses and destinations. Overall, the effective use of tourist-recreational resources involves a multifaceted approach that considers economic impact, sustainability, competitiveness, and destination marketing to ensure the development of a robust and attractive tourism market.
